Business Help Page
Free Video Presentations for People in the Health Services & Beauty Industries

In Recent Years I've noticed that when I go on customer calls the topic quickly evolves from products and services to
challenges in marketing
Gone are the days of using one form of media, like the newspaper.  To that end we have decided to add this page.  On it we will be regularly adding relevant links to professional resources that may help you in your business.

Take a look at and I hope this information will help you think of new ways to serve your customers.

Charles W. Wiltsie III, LMT
Managing Partner 
Lypossage esthetiques Int'l, LLC

Top 7 Social Media trends for 2015

If you don’t know what Ello is or why Google+ is doomed, then you will not be able to market your business well in 2015. Forbes has a wonderful article that can give you great hints on how to use social media.   Social Media marketing is something I have relentlessly advocated  for the health and beauty industry, using the term Focused Socializing™.  

Janson DeMers of Forbes Magazine says the following, “Social media marketing will finally be embraced as a core pillar of content marketing.  In 2015, marketers will finally realize that there are two core pillars of a content marketing strategy: publication and distribution. Marketers will learn that social media is the most effective method of expanding the reach and visibility of their content, and because of this, will come to view social media as more of an “amplifier” for their published content rather than as the content itself.”[i]


[i] The Top 7 Social Media Marketing Trends That Will Dominate 2015 by Jason DeMers, Forbes online publication, November 19, 2014, link:


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